With the rise of vanity (personalised) URLs from Facebook, MySpace and Twitter there has never been a more important time to secure your brand online.
Your brand is an increasingly key part of your commercial success, setting you apart from your competition in the marketplace. To invest in, and protect your brand you should register domain names for the demographics you wish to target.
Why should I invest in my brand?
You have invested a lot of time and money to secure your presence online, establishing a trusted brand within your marketplace. Failure to invest in your brand can have
Failure to invest in your brand can not only do irreparable damage to your brand, but cost a lot of time and money to get back on track.
Invest in your brand and register a domain name today!
Case study – eBay
eBay – the leading online marketplace failed to invest in its French counterparts domain name ebay.fr. Unfortunately for eBay, a competitor had already registered the domain name. Not only was this a costly implication (eBay later paid USD$100 million to purchase the domain) for eBay it could have have easily undermined eBay’s brand in France.
Don’t delay – purchase a domain name from £5.49 a year!
Establishing your brand online
By registering a domain name you can:
- Localise your marketing efforts across national markets (.co.uk, .com) where people know and trust such domains.
- Expand your brand across multiple markets uniformly
- Park the domain – you do not need to host it straight away
Purchase your domain name today and beat the VAT rise!
Freewind Hosting provides domain name registration services from £5.49 a year and offers a broad range of TLD’s.
